Nearly six years ago, I wrote about Vertigo Brewing for the first time. Back then, Brewer Mike Haines was slaving away on a one barrel system. A lot of good stuff has happened since then. Vertigo has upgraded their brewhouse, launched retail distribution, and even opened up a great taproom adjacent to their brewery.
If you pay attention to craft beer, you'll notice that breweries often update their branding. Vertigo is in the midst of a branding refresh and I spoke with Mike Haines to get the details on their new look.
I’ve noticed that many breweries, including Vertigo, are updating their branding. Your new logo with the dizzy hop looks great! What are your trying to achieve with the refresh?
Mike Haines: The beer market place is getting pretty crowded. It's tough not to get lost in the noise. We wanted to present a fresh look that stands out from the crowd and yet stayed true to our name. I think we achieved that very well.
I really like your new label designs. How did you go about the process of coming up with these new designs?
MH: First and foremost, we wanted a cohesive look regardless of what beer is in the bottle. When you see it on the shelf you will recognize it as a Vertigo beer immediately. We also think that the labels are compelling enough for people to hopefully put them in their cart. Getting someone to try your beer is tougher than getting them to buy it again.
Can you tell me about the Vertigo beers that will be available in bottles?
MH: First up on the rebrand will be our Razz Wheat which will simply be Vertigo Raspberry Wheat, our Arctic Blast is being rebranded as Madagascar Vanilla Porter to reflect less of a seasonal feel as this is a year round beer for us, and finally Friar Mike's IPA.
Where can we find Vertigo bottles?
MH: Most bottle shops carry them as well as many of the New Seasons Markets and Whole Food Stores. We hope to be on Fred Meyer shelves again in the near future.
What else is new at Vertigo? Any events coming up?
MH: Our 8th anniversary is coming this month. We will be celebrating in the taproom on September 24th (details here). We try to release two beers every month. Some are old favorites that return and some new ones. In September, we are releasing an India Golden Ale that we collaborated with the Growler Cafe in Lebanon. Lots of Citra and Simcoe hops in this beer. Then at our anniversary party, we will release our fresh hop beer for the year.
Congrats to Vertigo on their new look and 8 years of great beer! If you haven't tasted any Vertigo beers, I highly recommend Madagascar Vanilla Porter and Raspberry Wheat. I've been a big fan of both of those beers for years! Better yet, visit the taproom for their anniversary party on the 24th, and sample their full lineup.