Travel Portland & Base Camp Brewing Launch #PDXNOW Beers

  
We all know that Portland is THE beer destination in the United States. Travel Portland, Base Camp Brewing Co., and nine other Portland breweries are further proving it by releasing limited edition #PDXNOW series beers, as part of the Portland is Happening Now Campaign.

While this event may be targeted at visitors to Portland, I expect local beer fans will be especially interested in the kickoff event at Base Camp Brewing on Saturday, January 24. Attendees will be able to sample all 10 beers and meet the brewers at this family-friendly festival.  Check out the news release below for all of the details.


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TRAVEL PORTLAND PARTNERS WITH BASE CAMP BREWING COMPANY
TO CREATE 10 LIMITED-AVAILABILITY #PDXNOW BEERS
Exclusive beers released at Jan. 24 Collabofest, available through February

PORTLAND, Ore. — Jan. 15, 2015 — Travel Portland, the official destination marketing organization for the city of Portland, is partnering with Base Camp Brewing Company to introduce a series of limited-availability #PDXNOW beers as part of the organization’s larger “Portland is Happening Now” winter tourism campaign.

In a program spearheaded by Base Camp, 10 Portland breweries have paired up to create 10 different #PDXNOW brews. Each pair shares a particular beer style, but individual breweries have crafted their own interpretations, utilizing local ingredients to showcase the brewing talents found around the clock in Portland. The #PDXNOW beers will be available at the breweries’ respective taprooms from Jan. 24 through Feb. 28. Also available, while supplies last, will be the #PDXNOW “Beerport” passport with tasting notes on each of the beers.

“Portland is the ultimate destination for beer lovers. With more craft breweries than any other city on the planet, Portland is the craft brewing capital of the world,” said Courtney Ries, Travel Portland marketing director. “This limited-availability series showcases a variety of breweries in town, and we hope this encourages beer lovers to visit Portland before they miss this exclusive collection.”

“This initiative typifies the collaborative spirit Portland is known for,” said Ross Putnam, co-founder of Base Camp Brewing Company. “Portland has an amazing craft beer scene that has made this city home to some of the best beers in the world. We’ve very much enjoyed working with this group of exceptional breweries to create a #PDXNOW collection that both tourists and locals are sure to love.”

Here’s a look at the #PDXNOW brews, which debut on Jan. 24:

Shared Theme
Brewery & #PDXNOW Beer
Brewery & #PDXNOW Beer
Amber
Bridge Builder Bock
Mutual Fermentation
Hefeweizen
Hop-Lic Kellerweizen
Baer-Works Radlerweizen
Gose
Juggling Plums Gose
Weiss Weiss Baby
Belgian
Downkriek Cosmic Storm Belgian Sour
Upkriek Cosmic Storm
Gose
Quadtastic B² + G + EX = #PDXNOW
Gose Either Way

Launch Event: #PDXNOW Presents Base Camp’s Collabofest, Jan. 24, noon–8 p.m.
Beer lovers will be able to meet the brewers and sample all 10 limited-edition beers in one location at the kickoff event. The family-friendly celebration will be held Saturday, Jan. 24, from noon to 8 p.m. at Base Camp Brewing Company (930 S.E. Oak St., Portland). Collabofest will cover two city blocks, feature iconic food trucks Koi Fusion, Gonzo and Grilled Cheese Grill, and host a free, all-ages ski and snowboard rail jam (7-10 p.m.), presented by local clothing brand All The Homies and complete with fresh snow trucked in from Mount Hood.

Collabofest Tickets
  • $20 for general admission, which includes a plastic mug, #PDXNOW Beerport and 10 pours
  • $35 for VIP entry, which includes a Klean Kanteen Collabofest steel pint cup, #PDXNOW Beerport,10 tickets (each good for a 5-ounce pour), tokens for two full pints and early admission at noon
  • Prices will increase by $5 on the day of the event
For more information or to purchase tickets, visit www.travelportland.com/article/collabofest.

Portland is Happening Now
The Portland is Happening Now campaign highlights three of Portland’s top tourism draws: tax-free shopping, the city’s robust culinary community (and the opportunity to enjoy it during Portland Dining Month) and the innovative craft beer scene (Portland has over 60 craft breweries, more than any other city in the world).

The campaign kicked off in Seattle in November with the unveiling of a giant handcrafted cuckoo clock featuring chainsaw-carved Portland icons such as Mount Hood, salmon, beer, bikers, Portlandia, Sasquatch, roses and rivers, among others. The tallest freestanding cuckoo clock in America at more than 24 feet tall and nine-and-a-half feet wide, this unique work represents the fact that something interesting is happening in Portland every hour of every day. The clock is on display at Portland International Airport until the end of March.

Winter Deal Wheel Offers Visitors Free Stuff
As if tax-free shopping weren’t enough, the Portland is Happening Now Deal Wheel highlights a dozen of the many discounts and deals around Portland available to winter travelers, including free dining, shopping and beer-related items. Visitors who book a Portland hotel stay for travel through March 31, 2015, on TravelPortland.com will be given access to a downloadable coupon pack that features more than 85 coupons valued at more than $1,000.

The items travelers can redeem without a purchase (deals are good through March 31, 2015) include the following:
  • Bunk: One FREE sandwich at any Bunk Sandwich or Bunk Bar location
  • Columbia Sportswear: One FREE Portland is Happening Now shopping tote by Portland Garment Factory at the downtown or airport location
  • Hopworks Urban Brewery: One FREE ceramic mini-growler from Portland Growler Co. (beer not included) at the North Williams Avenue or Southeast Powell Boulevard locations

March is Dining Month in Portland
Each year, Portland’s culinary leaders offer three-course dinners for $29 every day of the week during the month of March. Portland Dining Month showcases award-winning chefs and restaurants while making culinary exploration of one of the nation’s most talked-about food destinations even more affordable. In 2015, Portland Dining Month will feature more than 100 restaurants, including farm-to-table icons such as Paley’s Place and Higgins Restaurant alongside some newer stars like Smallwares and Ned Ludd. Find more information about the promotion and participants at TravelPortland.com/diningmonth. Portland Dining Month donates a portion of the proceeds from each reservation made through OpenTable to the Oregon Food Bank.

About Travel Portland
Travel Portland is the official destination marketing organization for the city of Portland, Oregon. Its mission is to strengthen the local economy by marketing the Greater Portland region as a preferred destination for meetings, conventions and leisure travel. For more information on Travel Portland, visit TravelPortland.com.

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