Today, I bought my last bottle of Elysian beer. In case you haven’t heard, Elysian Brewing Co. agreed to be acquired by Anheuser-Busch. This follows the recent news of A-B’s purchase of 10 Barrel Brewing Co. Let me start by saying I never hold it against the owners of a business to sell to anyone. They worked hard to build their business, took tremendous risks along the way, and deserve to enjoy the rewards, whatever they may be.
So why is this my last Elysian beer? When 10 Barrel got bought out, I said I would still drink their beer. What’s the difference? Well, that's simple. I’m done with Elysian because they suck. Now before you tell me to get off my high horse, please know that I’m not saying Elysian sucks. Elysian said it!
The picture below is Elysian Loser. It’s a very nice pale ale that carries the tagline “Corporate Beer Still Sucks”. I think that speaks for itself. Congratulations Elysian, you’ve become what you despise!
So, while I reserve the right to occasionally drink 10 Barrel beer, I’m finished with Elysian because of this single marketing tagline. Am I being unfair or over-reacting? Probably. I just think it’s very hypocritical. It’s easy to poke fun of the big bad wolf when you’re the scrappy underdog. But when you then become the big bad wolf, don't expect others to laugh along with you.
What are your thoughts? Any suggestions on how Elysian should rename this beer?