Craft Brew Alliance Launches Square Mile Cider Co.


Today, Craft Brew Alliance announced the launch of Square Mile Cider Co.  You can see the details in the full press release below.  Here are a few of my observations: 

  • The market for gluten-free beverages is growing at a rapid pace.  Hard ciders are naturally gluten-free.  CBA’s Widmer Brothers has been active in this space.  In April 2012, Widmer launched their Omission line of gluten-free beers.  Square Mile gives them another pony in the race.
  • Beer has an influence on Square Miles’ ciders. Both are fermented with beer lager yeast and one will be dry-hopped. Some hard ciders are one-note in flavor and hops can be used to add complexity and layers of flavor. I've enjoyed the handful of dry-hopped ciders I've tasted.
  • Boston Beer Co. (parent of Samuel Adams) also markets its own line of hard ciders under the Angry Orchards brand.  Launched in 2011, Angry Orchards has been a commercial success and is credited for boosting BostonBeer’s stock price.

The official launch date is May 6.  Best of luck to CBA in their new endeavor. I can't wait to taste these!



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SQUARE MILE CIDER COMPANY LAUNCHES TWO CIDERS INSPIRED BY THE NORTHWEST FRONTIER

PORTLAND, Ore. – April 2, 2013 – From the pioneer spirit of the Pacific Northwest comes Square Mile Cider Company. The Cider Company launched today, and is introducing two new cider varieties in select markets in Oregon, Washington, and California; The Original is a classic American hard cider; and Spur & Vine is a Northwest version of the classic American hard cider, with the addition of Galaxy hops.

Square Mile Cider Company is based in Portland, Ore., and is inspired by the fortitude and perseverance of the early American settlers who set out on the Oregon Trail in search of a better tomorrow. These pioneers left their old lives behind and chose a new path, relying on hope, pride, and determination. This same pioneer spirit is at the heart of Square Mile Cider Company.

When the settlers arrived in Oregon in the 1850s, they were granted one square mile of land where they could stake their claims and pursue their dreams.  They found that the Northwest had fertile soil and a temperate climate creating the ideal landscape for growing fruit trees.

Square Mile Cider Co. picks and hand presses three apple varieties to make their hard cider; Red Delicious, Yellow Delicious, and Johnny Gold. The use of these traditional apple varieties in combination with a lager beer yeast makes a very unique, very easy drinking hard cider.

“We are so lucky to be living in a place of such unbelievable bounty,” said Lorin Gelfand, brand manager of Square Mile Cider Company. “The early Oregon pioneers planted orchards that have been passed down through generations and are still producing fruit today. They inspired us to bring back this classic American beverage that we’re proud to share.”

Square Mile Ciders, The Original and Spur & Vine, are available exclusively in select markets in Oregon, Washington, and California beginning on May 6, 2013. The two varieties will be available at select retail locations in 22-oz. bottles and draught only.

The Original is a classic American hard cider. It’s made from three apple varieties rooted in American culture—Red Delicious, Yellow Delicious, and Johnny Gold—picked and pressed by hand in Oregon. A lager beer yeast was chosen to create a cider that perfectly balances sweet and tart with a light, crisp apple flavor and a clean, refreshing finish. The Original is best served over ice to complement the crisp apple flavor and clean, refreshing finish. 6.7% ABV, Gluten Free

Spur & Vine puts a Northwest twist on our classic American Hard Cider. Starting with the same apples and yeast as The Original, a generous amount of Galaxy hops were added to the cider during cold conditioning. Since no heat is applied to the hops, the cider takes on flavors and aromas of peach, melon, and honeysuckle, but with none of the traditional hop bitterness. Spur & Vine is best served straight up to allow the complexities of this cider to shine.  6.7% ABV, Gluten Free

About Square Mile Cider Company:
Square Mile Cider Company is a new brand from Craft Brew Alliance, launched in 2013. The name is inspired by the fortitude and perseverance of the early American settlers who traveled the Oregon Trail in search of a better future. When they arrived in Oregon in the 1850s, they were granted square mile parcels of land to stake their claims. It was on these square mile claims that some of the original Northwest orchards were planted, and where Square Mile Cider Company chose to stake its claim.
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