A New Look for Widmer Brothers?

In March 2011, Widmer Brothers redesigned their label and package designs in an attempt to unify branding and "bring the focus back to the beer". Here's my original coverage. At the time (and even now) I didn't like the redesign because the labels were "cookie-cutter" and boring. As a whole, the redesign gave the Widmer beer portfolio a common look. However, it robbed the individual beers of a unique visual identity. That may be about to change.

Widmer Brothers Brewing Co. recently received government label approval for O'Ryely IPA and Columbia Common. As you can see from the images below, these labels have an entirely new look. I think they're stunning!

I love the return of the original "W" logo. This version, sans the red background and wheat springs is simple and elegant. Its prominent placement provides the brand unity Widmer achieved through the redesign. But now, each beer has a different visual identity via unique artwork.

These are the only two labels that have been revealed, so it remains to be seen if Widmer will stick to a limited blue / green color palette. Regardless, I think these labels are beautiful and I can't wait to see more! 

So, what do you think of this new look?  Do you prefer Widmer's current or new designs?

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