Stone
Brewing Co. is preparing to release new 4-packs of Ruination IPA, Oaked
Arrogant Bastard Ale, and for the first time in 12 oz. bottles—Sublimely Self Righteous Ale (Imperial Black IPA).
The new 4-packs are expected to reach distributors by end of August. Existing
six-packs of Ruination and Oaked AB will be discontinued after supplies run
out.
Retail
pricing for the 4-pack should be around $11, similar to six-pack
pricing for Stone IPA and Stone Pale Ale. The pricing model of aligning
specialty 4-packs to “regular” six-packs is also used by Widmer Brothers for its Series 924 brews.
On
a related tangent… If you do the math, the
price per ounce for beer is almost always lower in 12 oz. bottles than for 22 oz.
bombers. So why would a brewery release a new size that results in a
lower price? I expect the answer is increased revenue through expanded distribution
and increased volume. I think many folks (including me) prefer to drink beer
in 12 oz. bottles (or cans) instead of 22 oz. bombers. Ninkasi and Hopworks Urban Brewery have adopted
similar playbooks.
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