Stone Brewing Co. is preparing to release new 4-packs of Ruination IPA, Oaked Arrogant Bastard Ale, and for the first time in 12 oz. bottles—Sublimely Self Righteous Ale (Imperial Black IPA). The new 4-packs are expected to reach distributors by end of August. Existing six-packs of Ruination and Oaked AB will be discontinued after supplies run out.
Retail pricing for the 4-pack should be around $11, similar to six-pack pricing for Stone IPA and Stone Pale Ale. The pricing model of aligning specialty 4-packs to “regular” six-packs is also used by Widmer Brothers for its Series 924 brews.
On a related tangent… If you do the math, the price per ounce for beer is almost always lower in 12 oz. bottles than for 22 oz. bombers. So why would a brewery release a new size that results in a lower price? I expect the answer is increased revenue through expanded distribution and increased volume. I think many folks (including me) prefer to drink beer in 12 oz. bottles (or cans) instead of 22 oz. bombers. Ninkasi and Hopworks Urban Brewery have adopted similar playbooks.