Widmer Cracks the Gluten Free Code with Omission


The cruel ironies of life... Imagine being the CEO of one of the nation's leading craft beer companies—and not being able to drink beer! Welcome to the world of Terry Michaelson, CEO of Craft Brew Alliance, parent of Widmer Brothers Brewing Co. Twelve years ago, Terry was diagnosed with Celiac disease. People with celiac have an intolerance for gluten, a protein contained in barley, wheat, and rye. If exposed to gluten, a wide variety of digestive issues (to put it mildly) can ensue.

Herein lies the conundrum. In beer, barley provides the sugar that's converted to alcohol by yeast. To get around this vexing problem, brewers have created gluten-free beers made of cereals such as sorghum, corn, rice, and millet. The problem is gluten free beers taste...well, gluten-free. It's hard to describe, but let's just say if you don't have Celiac disease, you'd probably want to stay clear of them. Until now.

Widmer Brothers Brewing has cracked the gluten-free code. Earlier this evening, I attended a preview event for Widmer's new Omission line of gluten-free craft beers. I tasted both the Lager and Pale Ale. Bottom line, they taste like "regular" craft beers. If you've ever tasted a gluten-free beer, you know this is a huge compliment. I would happily drink both of these beers again—and I don't have the misfortune of suffering from Celiac's.

How did they do it? The Omission beers are brewed with barley, but use a proprietary process to omit the gluten. Brewmaster Joe Casey, who's wife also has Celiac's disease, and his team have been working to perfect this beer since 2006. Mission accomplished! I'll post full reviews for Omission Lager and Omission Pale Ale shortly. For more details about these beers, check out the Omission website, or the full press release below.

Now that he can drink and fully enjoy his company's beer, I expect today was an exciting day for CEO Terry Michaelson. Now that I think of it, he wore a proud smile on his face during the entire event. Rightfully so. Prost! To the gluten intolerant!


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GLUTEN-FREE OMISSION LAGER AND OMISSION PALE ALE NOW AVAILABLE IN OREGON

Craft Brew Alliance Unveils Gluten-Free Craft Beers Brewed with Barley

PORTLAND, Ore. – April 3, 2012 – Omission Beer introduces the first two beers in its gluten-free craft beer portfolio: Omission Lager and Omission Pale Ale. Announced in late March by Craft Brew Alliance (CBA), Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free.

Brewed by Widmer Brothers Brewing in Portland, Ore., Omission beers are brewed using a proprietary brewing process to reduce the gluten levels to well below the widely accepted international gluten-free standard of 20 parts per million (ppm) for food and beverages. The international gluten-free standard was set forth by the Codex Alimentarius Commission, which was created in 1963 by the Food and Agriculture Organization of the United Nations and the World Health Organization.

“After announcing the Omission Beer brand last week, we’re looking forward to sharing our first two gluten-free craft beers with the craft beer and gluten-free communities in Oregon,” said Terry Michaelson, CEO. “Omission Lager and Omission Pale Ale really push the boundaries of what’s possible, and we’re thrilled to offer two great craft beers that anyone of legal drinking age can enjoy.”

“Omission Lager and Omission Pale Ale are great examples of their respective styles,” said Joe Casey, Widmer Brothers brewmaster. “The lager is brewed in the traditional lager style and the pale ale is a true American style pale. We’re excited that these two beers will allow more people to enjoy a great craft beer experience.”

Gluten-Free Omission Lager and Omission Pale Ale:
Omission Lager is a refreshing and crisp beer, brewed in the traditional lager style. Perfect for a variety of beer drinking occasions, Omission Lager’s aromatic hop profile offers a unique, easy-drinking gluten-free beer for those looking for a lighter and approachable beer style. Bold and hoppy, Omission Pale Ale is a hop-forward American Pale Ale, brewed to showcases the Cascade hop profile. Amber in color, Omission Pale Ale’s floral aroma is complemented by caramel malt body, making for a delicious gluten-free craft beer.

About Omission Lager
Ingredients
Malts: Pale, Caramel 10
Hops: Citra, Sterling, Mt. Hood
Profile
IBU: 20
ABV: 4.6%

About Omission Pale Ale
Ingredients
Malts: Pale, Caramel 10, Dark Munich, Carapils
Hops: Cascade, Citra
Profile
IBU: 33
ABV: 5.8%

Omission Lager and Omission Pale Ale have a suggested retail price of $9.99 per six-pack and are now available in 12-ounce bottles at the Widmer Brothers Gasthaus Pub, and at retailers and bars throughout Oregon.

Gluten-Free, See Your Bottle’s Test Results Online:
Each batch of Omission Beer is tested by an independent lab, Eurofins Scientific, the world leader in food and pharmaceutical products testing, to ensure that all Omission beers contain well below the international gluten-free standard of 20 ppm of gluten. Gluten levels in Omission beers are tested using the R5 competitive ELISA test. Beer is not released to consumers until test results are received and after an extended quality assurance hold. Each bottle of Omission beer is stamped with a date code indicating when it was brewed and bottled. Consumers are encouraged to visit www.OmissionTests.com, where they can enter the code from their bottle and view their beer’s R5 competitive ELISA test results.

About Omission Beer
Omission Beer is a new brand of gluten-free craft beers, available only in Oregon. Brewed by Widmer Brothers Brewing in Portland, Ore., Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that are well below the international standard for gluten-free of 20 ppm. Drinking is believing.

About Craft Brew Alliance
Craft Brew Alliance was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. For more information about CBA, visit www.craftbrew.com.


4 comments:

  1. I'm an avid homebrewer of the last ten years and have been devastated by my development of gluten intolerance over the last few years. I'm drinking the Ommission Pale Ale right now. It's good. It's a got a lasting head, copper color, floral hop aroma and flavor. It's a decent pale ale--I hope they expand the Ommission line up.

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  2. Got my first 6-pack tonight. Impressed! If only they had an Irish style dry stout available now!

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  3. We need a stout. Something like a Hoppin Frog Borris the crusher or a Founders Breakfast Stout. Until then, I drink Omission lager and ale.

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  4. Anonymous said...
    We need a stout. Something like a Hoppin Frog Borris the crusher or a Founders Breakfast Stout. Until then, I drink Omission lager and ale.

    (I cant agree more!!!!!)

    ReplyDelete

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