You may have seen the new look of Pyramid’s beer. Last month, I interviewed Ryan Daley, Pyramid Brand Manager, about the changes. In my opinion, they’ve gone from zero to hero! I snapped the picture below in my grocery store. Compared to the beautiful new labels, the old ones are just plain hideous. If you look closely at the new labels, you'll notice each beer has a customized Pyramid graphic. I love that. What a nice touch!
In addition to the snazzy branding, they’ve been brewing up a storm and are preparing to release four brand new beers as part of seasonal variety packs. Here are the latest details from Ryan.
Their Summer Variety Pack will feature Hefeweizen, Curve Ball, Apricot, and Pale Ale (which happens to be the first beer brewed by Pyramid). Expect this to hit the market in April.
Here’s where it gets interesting… Around the same time, Pyramid will also release a limited edition Wheat Variety Pack, only available in the summer. It will feature Hefeweizen and three new beers—Dunkel, Wit, and Wheaten IPA. In case you were wondering, Wheaten IPA is not replacing Thunderhead IPA. Both variety packs will contain 12 bottles.
I’m really looking forward to tasting these new brews! What do you think about the “new” Pyramid?