Oregon Garden Brewfest Adds 5K Run and Camping

The Oregon Garden Brewfest returns on Father's Day weekend, June 16-18th.  This year, the event is expanding in a big way.  In addition to the Brewer's Tasting Dinner (see my recaps from 2014) and 2012), festival organizers are adding a Father's Day 5K Run, an artisan vendor market, and on-grounds camping! Bring your tent or RV, and stay for the whole weekend!

If you've never attended OGB, the beautiful 80-acre Oregon Garden is a provides a beautiful backdrop for the festival. With your festival entry, you'll have full access to stroll through its many gardens. For more details, check out the news release below.

Follow this blog on TwitterInstagramor Facebook

Spend the Weekend at the Oregon Garden Brewfest Presented by Venti’s Restaurants
The 13th annual Oregon Garden Brewfest adds camping, an artisan market and a Father’s Day 5K run!

SILVERTON, Ore. —The Oregon Garden is excited to announce the additions of camping, an artisan vendor market and a Father’s Day 5k run to their 13th annual Oregon Garden Brewfest, presented by Venti’s Restaurants taking place over Father’s Day weekend, June 16-18, 2017. New this year, attendees will have the option to camp inside The Oregon Garden, providing a unique way to fully enjoy the 120 handcrafted beers, ciders and meads available.

Event hours are 3pm to 11pm Friday, noon to 11pm Saturday, and noon to 6pm Sunday. The event will feature local food carts throughout the weekend, along with an artisan market featuring local vendors selling handmade goods. Bands from across the region will be performing live each day of the event.

The new family-friendly Father’s Day 5K run will start at 9am on Sunday, June 18th, and take place fully inside The Oregon Garden, winding through Garden paths and among 60,000 annual flowers planted in the Garden each year. Participants will receive admission into the festival, a t-shirt and a full glass of beer after the run. For more information visit: http://www.oregongarden.org/brewfest-5k/.

“We’re so excited to announce all of these unique additions to our annual Oregon Garden Brewfest,” says Sara Hammond, regional marketing manager for The Oregon Garden. “We’re always looking for new ways for guests to experience the Garden, and camping and our Father’s Day 5K will encourage them to venture and explore more areas than they ever have before.”

The Oregon Garden is offering 150 campsites, located on Garden property, just a short walk from the event. Guests can choose between walk-in sites, RV sites and car-camping sites. Camping starts at just $120, and requires purchase of a 3-day festival pass. Keeping with the festival feeling, community camp fires will invite  guests to gather around and enjoy the evening.

Advance admission pricing starts at $15 and includes options for a one-day ticket, 3-day ticket or VIP ticket. All admission packages include a souvenir pint glass and tasting tickets. Minors are allowed from noon to 5pm on Saturday and all day Sunday. For more information about pricing for camping, the Father’s Day 5K and admission options, please visit www.oregongarden.org/events/brewfest. Tickets and camping spots are available for sale now at https://nightout.com/events/oregon-garden-brewfest/tickets.

If you’re looking for a more luxurious getaway, there are also hotel rooms available at the Oregon Garden Resort, located just steps from the festival. Brewfest hotel packages start at $229 and include breakfast and event tickets. For more information and to book your package, visit www.oregongardenresort.com/special-pkg or call 503-874-2500. 

Help the Garden kick-of the festivities at the Brewer’s Tasting Dinner on Thursday, June 15 at 7pm. Enjoy a six-course plated dinner paired perfectly with unique beers chosen from six breweries. This is a fun opportunity to meet local brewers and mingle with fellow beer lovers.Only a limited number of tickets are available at $60 per person. To purchase tickets, visit https://www.eventbrite.com/e/brewers-tasting-dinner-2017-tickets-28794852178.

The Oregon Garden Resort is also featuring a special Brewer’s Dinner overnight package starting at $259 that includes tickets to the Brewer’s Tasting Dinner, admission to Brewfest, food vouchers redeemable at the Oregon Garden Resort food booth and breakfast. Book online at www.oregongardenresort.com/special-pkg or call 503-874-2500.

The Oregon Garden Brewfest is presented by Venti’s Restaurants and sponsored by the Oregon Lottery, Renewal by Andersen, Goschie Farms, Imperial Bottle Shop, Kona Ice and North Willamette Valley Habitat for Humanity. For more information, visit www.oregongarden.org/events/brewfest.

New Ninkasi & Stone Variety Cases at Costco

As I was making my rounds at my local Costco, I saw a few new variety packs that are likely to please hopheads during the upcoming heatwave!

Ninkasi Brewing Co.'s Northwest Variety Pack
Pacific Rain  (Northwest Pale)
Dawn of the Red  (Red IPA)
Hop Cooler  (Citrus IPA)

Stone Brewing Co.'s Mixed 24 Pack
Stone IPA
Stone Ripper  (San Diego Pale Ale)
Ruination  (Double IPA)
Hop Revolver  (Single Hop)

Follow this blog on TwitterInstagramor Facebook

Full Sail Launches Session Watermelon Wheat

Full Sail is on a roll with its Session series. After the recent releases of Sesión Cerveza Mexican Style Lager and Session Black Cherry Black, the Hood River brewery is releasing Session Watermelon Wheat just in time for summer.

Sadly, I'm one of the 14 people walking this planet who don't like watermelon. But for the rest of you, I expect you'll enjoy this limited release that is available now through August.  For more details, check out Full Sail's news release below.

Follow this blog on 
TwitterInstagramor Facebook

Session Watermelon Wheat Ale Gives Watermelons the Respect They Deserve
This crisp, refreshing beer is a true slice of summer

Hood River, Oregon – May 17, 2017 – Because there’s no such thing as “beermelon,” Full Sail Brewing Co. has invented the next best thing – new Session Watermelon Wheat Ale. For years, watermelons have been slammed with sledgehammers, launched from catapults, and worn as helmets. We’re giving watermelons the respect they deserve. Session Watermelon Wheat is brewed with watermelon for a crisp, refreshing beer that smells and tastes like a slice of summer. Respect at last!

A refreshing wheat beer with an aroma of fresh watermelon, Session Watermelon Wheat offers a medium malt body with subtly sweet watermelon flavor and a crisp wheat finish. “Spring is here, with summer soon to follow,” says Full Sail Brewmaster Jim Kelter. “While the availability of beer knows no season, watermelon of course is another thing. Beer and watermelon, two quintessential summer pleasures, are paired here in Session Watermelon Wheat.”

Session Watermelon Wheat pours a deep gold with a white lacy head and a slightly floral aroma. Brewed with 2-row Northwest Pale, Malted Wheat, and Unmalted Wheat, Hallertauer and Crystal hops, and a hint of fresh watermelon flavor, Watermelon Wheat is a refreshing brew for the blue-sky days of spring and summer drinking.

When Full Sail launched the Session brand 12 years ago, it quickly became the hottest new craft-beer brand on the market, which has since brought home more than 100 medals, including 40 golds. Session’s not a micro, a macro, or an import, but in a way it’s a little bit of each. You see, virtually everyone who likes beer likes Session. It’s a brand that’s accessible without being ordinary. Totally drinkable, but never at the expense of character. And now in time for summer, there’s Session Watermelon Wheat Ale. Available in the Session Series, May through August, in 12-packs and on draft. Open a bottle of fine vine, and get your Sesh on. 5.4% ABV, 23 IBUs.

About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peaks of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including 150 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com

2nd Annual Pints in the Pearl: June 3rd

Pints in the Pearl returns for its 2nd annual one-day festival on Saturday, June 3. I had some big doubts about this festival when I first learned about it last year. The idea of not offering small tasters at a beer festival just seemed heretical to me. Since the event organizers gave me a media pass, I attended anyway.  I ended up enjoying it thoroughly!  My recap of last year's Pints in the Pearl explains why.

Five breweries will serve three beers, with each brewery offering one beer that was created exclusively for the festival. Similar to to last year, you'll only find full-pint pours here. So if you want to sample many beers, bring some friends and share! For more details, including ticket packages, check out the press release below.

Follow this blog on TwitterInstagramor Facebook

2nd Annual Pints in the Pearl, a celebration of craft 
breweries and local businesses from Portland’s Pearl District, slated for Saturday, June 3rd 2017

PORTLAND, Ore. –The Pearl District Business Association (PDBA) has announced the second annual Pints in the Pearl, a one-day craft beer festival that showcases some of the best beers that Pearl District breweries have to offer, while also celebrating many of the neighborhood’s superb restaurants and distinctive businesses. The event will take place on Saturday, June 3rd, from noon to 9 pm along NW 13th Avenue between Davis and Hoyt streets.  These blocks will be closed to vehicles.

Five craft breweries — 10 Barrel Brewing, BridgePort Brewing, Deschutes Brewery, Fat Heads Brewery, and BackPedal — will each host a station serving three different beers, including one made exclusively for the event.  Each station will be manned by brewery staff, allowing attendees to learn more about the beer from the very people who make and serve it. River Pig Saloon will also be on hand featuring both food and their own River Pig lager, and several local restaurants, such as Brix Tavern and Verde Cocina, will serve fresh fare to festival attendees.  Additional sponsors include Centrl Office who will be onsite with cold brew coffee samples and Portland Streetcar which will be running all day and into evening to support the festivities.

“We’re so thrilled to bring this festival to the Pearl District again,” says Carolyn “CC” Ciolkosz, executive director of the Pearl District Business Association. “Fans of beer come from all over the world to experience our neighborhood’s acclaimed — and award-winning — craft breweries. This is truly a community-wide event, and we’re especially excited this year to have collaborated with Portland Northwest College of Art (PNCA) on developing the design of our Pints in the Pearl poster and logo.” PNCA students submitted design ideas for the poster, and the student with the winning design received a $1,000 scholarship.

Pre-sale Pint Packages are $25, which includes a limited-edition souvenir stainless-steel pint and two tokens, valued at $5 each. Each token is good for one 16 oz. beer – food sales are separate. Additional tokens may be purchased onsite. Pint Packages go on sale May 11 at PintsInThePearl.com, and you can also purchase them for $35 at the door. (Note: only credit and debit cards are accepted onsite.) 

In addition to beer and food, Pints in the Pearl will present family-friendly entertainment ranging from cornhole and giant Jenga, to live music by bands including The Garcia Birthday Band, Redwood Son, The Quick & Easy Boys,  and Tony Ozier.  The event is open to all ages.

Pints in the Pearl is presented by the Pearl District Business Association, a nonprofit organization with the mission to promote the Pearl District as the region’s premier destination for shopping, dining, art, and living. Its goal is to enhance the vitality of businesses by providing value to its members and to the community.  The event is being produced by Stori, a Portland-based strategy studio with a 20 year track record of helping some of the world's most successful companies make their brands matter to the right audience.

Instagram: @pintsinthepearl
Hashtag: #pearlportland #pints 

Ninkasi Brewing Co. Re-Releases Beer Run IPA

Ninkasi's Beer Run IPA is returning for its sophomore season. New this year, Beer Run will be available in 12 oz. six-packs for the first time. Look for it now through September as part of the Ninkasi's Special Release Series. For more details, check out the news release below.

Follow this blog on TwitterInstagramor Facebook

Beer Run IPA Available In Bottles and On Draft, May Through Sept., 2017

EUGENE, Ore. —Based in the heart of Track Town, U.S.A., Ninkasi Brewing Company returns Beer Run IPA to its Special Release Series. Available May through Sept. in 22-ounce bottles, on-draft, and for the first time in 12-ounce 6-packs, this IPA is crafted specifically with runners in mind marrying a rich malt complexity with a clean, tropical hop profile.

Originally debuted in 2016, the recipe for Beer Run IPA was developed with the help of runners across the country. Before officially released to the public, a test batch of Beer Run IPA was brewed and featured at more than 25 community running events. Participants were asked to provide feedback on all aspects of the beer including taste and aroma. Ninkasi’s brewing team gathered that feedback and used it to craft the final Beer Run IPA recipe. Later in the year, the brewery partnered with nonprofit, TrackTown USA, to become the official beer of TrackTown USA. 

“The momentum behind this beer is humbling,” says Jamie Floyd, Ninkasi co-founder and founding brewer. “From elite and Olympic-level competitors to those who simply like to get out and explore local trails, it’s exciting to see all kinds of runners enjoying a beer we made just for them. This beer even inspired me to get back into running.”

“The Ninkasi team really did a phenomenal job sculpting a beer that fits every level of running,” says two-time Olympian Andrew Wheating of Oregon Track Club Elite and Ninkasi Team Total Domination member.

At 7.3% ABV and 80 IBUs, this IPA features hints of cherry, tropical fruit and spice paired with a bright, clean, bitter finish, and an earthy, tropical and juicy hop profile. Beer Run IPA can be found on the shelf and on-draft starting May 1, 2017. To track some down, visit the Ninkasi Beer Finder.

Beer Run Stats:  Whether making a run to the corner store or through the mountains, this gloriously crisp and flavorful IPA is worth grabbing. With bold hops and a lively citrus kick, enjoy Beer Run from start to finish.
  • Style: India Pale Ale
  • Series: Special Release Series
  • Available: May – Sept.
  • ABV: 7.3%
  • IBU: 80
  • Malt: 2-Row Pale, Vienna, Carapils
  • Hops: Equinox, Eureka, Chinook
  • Packaging: 12oz. 6-Pack, 22oz. Bottles, Draft

About Ninkasi Brewing Company
Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company continues to grow from its first batch of Total Domination IPA, to two brewhouses, a 55-barrel and a 90-barrel brewhouse, located in Eugene, Ore. Ninkasi’s Flagship beers—Total Domination IPA, Tricerahops Double IPA, Dawn of the Red IPA, Easy Way IPA, Hop Cooler Citrus IPA, Pacific Rain Northwest Pale, Helles Belles Helles Lager, and Vanilla Oatis Oatmeal Stout—are sold throughout Alaska; Alberta; Arizona; California; D.C.; Colorado; Idaho; Maryland; Nevada; New York; Oregon; Texas; Utah; Washington; and Vancouver, British Columbia. The brewery remains privately-owned and is committed to community support and giving. Ninkasi’s Beer Is Love program offers in-kind donations and support for organizations throughout its footprint. For more information, call 541.344.2739 or visit www.NinkasiBrewing.com.


BridgePort Brewing Releases Muti Ball Double IPA

There's a new Double IPA in town. Yesterday, BridgePort Brewing Co. announced the release of Multi Ball Double IPA as a new year-round offering. Multi Ball fills the Double IPA slot in the brewery's lineup, which was previously occupied by Hop Czar.

This new beer was made with seven unspecified varieties of hops and weighs in at 87 IBUs and 8.25% ABV. BridgePort's Classic IPA was one of my gateway beers. I'll look forward to tasting their newest IPA! For more details, check out BridgePort's news release below.

Follow this blog on TwitterInstagramor Facebook

 Year-Round Brew, Multi Ball Double IPA, Joins the BridgePort Family of Beers
PORTLAND, Ore. – BridgePort Brewing Company, Oregon’s original craft brewery, today proudly announces the release of Multi Ball Double IPA. For the past month, this monstrous IPA has been an exclusive on-draft selection at BridgePort’s BrewPub in Portland, Ore., and will now be available on retail shelves starting now.
Multi Ball Double IPA, named after Portland’s legendary pinball and arcade scene, was brewed as a classic west coast style double IPA. The brewers started with a base of 2-row Pale malt with approximately seven-percent Cara-Crystal Malt to provide caramel notes and a rich amber color. Intensifying this double IPA, brewers used hops in every step of the brewing process.
“We went nuts with the number of hops for this brew – a total of seven different types come in contact with this beer making Multi Ball Double IPA a colossal west coast style IPA,” states Jeff Edgerton, BridgePort Brewmaster.  “Grab yourself a pint of Multi Ball and keep your eyes peeled for more exciting brews to come out of our upcoming pilot system, too!”
Multi Ball Double IPA comes in at 8.25% alcohol by volume and 87 IBU, showcasing Northwest hop flavor and character, finishing with a smooth mouthfeel.
Multi Ball Double IPA will be available throughout BridgePort Brewing’s distribution footprint of 18 states in 12-oz. bottles, 6-packs, and on-draft.  For exact locations, please use our Beer Finder.
For more information on BridgePort Brewing’s Multi Ball Double IPA, visit BridgePort’s brand new website www.bridgeportbrew.com or come down to the BrewPub at 1313 NW Marshall St. Portland, Ore. for a pint.
About BridgePort Brewing
Oregon's original craft brewery continues to evolve from a microbrewery to a regional leader committed to producing high quality hand crafted beers. Lead by Brewmaster Jeff Edgerton, the team of BridgePort brewers prides itself on using local hops and clear glacial water from Mount Hood. The BridgePort family of locally inspired beers includes Tiny Horse Pilsner, BridgePort IPA, Cream Ale, Kingpin, the STUMPTOWN series, and a variety of seasonal and limited releases. BridgePort Brewery is located at 1313 N.W. Marshall. For more information, call 503-241-7179 or visit www.bridgeportbrew.com.


Full Sail Brewing Releases Hop Shooter IPA

Today, Full Sail Brewing Co. revealed that Hop Shooter IPA is next release in its Brewmaster Reserve Series. The last Brewmaster Reserve release, Slipknot IPA, is nearing the end of its limited run.

Hop Shooter IPA is named after Full Sail's pneumatic cannon that fires hops into a 35 ft. tall fermenter. I'd like to see that in action! This beer was dry hopped with more than 1.5 pounds of hops (4 varieties) per barrel. It will be available now through September in six-packs of 12 oz. bottles and on draft.  For more details, check out Full Sail's news release below.

Follow this blog on TwitterInstagramor Facebook

Full Sail’s New IPA Pays Homage to the Hop Shooter
Shot through with four kinds of NW hops, Hop Shooter IPA is fully loaded with flavor

Hood River, Oregon – Grab a fistful of ale! Full Sail Brewing Company’s new Brewmaster Reserve Hop Shooter IPA was dry hopped with four varieties of Northwest hops. This Chinook-forward IPA was “shot” with more than 1.5 pounds of hops per barrel delivering intense piney aromas complemented with hints of tropical fruit. Moderate bitterness balances a foundation of Pale and Crystal malts resulting in a very drinkable IPA. 

“We chose to showcase the dank and resinous Chinook hop in this IPA to pay homage to our pneumatic hop cannon, now referred to as the Hop Shooter,” says Full Sail Brewing Supervisor Greg Doss. “While exploring different methods for dry hopping our beers, Lead Brewer Chris Davis developed this apparatus which allows us to shoot hundreds of pounds of hops over 35 feet, vertically, into the top of the fermenter.”

Hop Shooter pairs well with charred, grilled burgers and steaks with caramelized onions, baked salmon with lemon, and spicy steak tacos with lime and cilantro. Try it with fried chicken, mozzarella sticks with spicy marinara and calamari with spicy dipping sauce, Indian dishes like green curry, medium to strong pungent blue cheese, or arugula salad with citrus vinaigrette. 

Award winning? Heck yeah. Incredible ingredients? Definitely. Full Sail’s Brewmaster Reserve series is small-batch, limited-edition beer made by brewers with an unwavering desire to make the best beer around using locally grown malt, hops, yeast and pure Mount Hood water. Brewmaster Reserve Hop Shooter IPA is available May through September, in 12 oz. bottle 6-packs and draft. 6.7% ABV, 67 IBUs. Full Sail’s Brewmaster Reserve – innovation, inspiration and Ridiculously Tasty Beer!

About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peaks of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including 150 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com.


Little Beast Brewing Launch Party, April 22

Charles Porter, the founding brewer of Logsdon Farmhouse Ales, and his wife Brenda Crow are preparing to launch their new venture, Little Beast Brewing! They're hosting a public launch party on Saturday, April 22 at OP Wurst. This will be the first time that samples of their beer will be available for tasting.

The number of Oregon breweries focused on mixed fermentations and barrel-aged beers has been on the rise. In recent years, De Garde Brewing, Wolves & People Farmhouse Brewery, Alesong Brewing & Blending, and others have emerged. Along with pioneers such as Cascade Brewing and Logsdon, I expect these breweries will continue to push boundaries and evolve our perception of beer. It'll be fun to watch (and taste) it unfold!

I'm looking forward to getting my first taste of Little Beast on Saturday. For more details, check out the invitation below.

Follow this blog on TwitterInstagramor Facebook

You’re invited! Little Beast Brewing Launch Party

We would be honored to have you join us Saturday, April 22nd for the launch of Little Beast Brewing, our new farmhouse-style brewery in Beaverton, OR and founded by veteran brewer, Charles Porter, and his partner and wife, Brenda Crow.

Rooted in old world technique and inspired by Oregon's abundant edible flora, Little Beast is crafting beer using diverse cultures, aging in wood barrels and bottle conditioning to create a complex and unique finished product. We are so excited to introduce you to our inaugural beers!

Because our brewery space is petite and because we are big fans of the Olympia Provisions folks, we will be hosting the occasion at the new OP Wurst, where we will have complimentary samples of our first two beers on tap. Starting that evening and running through the week, OP will offer sausage artfully paired with our beers on their menu.

Come talk and toast with us. Hope to see you there!

When: Saturday, April 22, 2017 -- 5pm-8pm

Where:  OP Wurst, 3384 SE Division St, Portland, OR 97202

  • Complimentary samples of Bes and Fera
  • First look at the brand, bottles, t-shirts & more
  • Sausage & beer pairing menu available
  • An all-around good time with great people!

Home Hop Garden '17: April Update

My hop garden in progressing, albeit at a slower pace than last year. The tallest bines are about 30” highwell behind the 65" of growth they achieved by the end of the first week last April. While this spring has been exceptionally rainy, last spring was unusually warm and sunny. It's not a big deal, as I expect growth will catch up during the hot summer months. 

Last month, I decided to add to my hop garden by planting new Cascade and Columbus rhizomes. I did that. But last week, I came across some Mt. Hood, Sterling, and Zeus rhizomes, so I planted those as well. Can you ever have too many hop plants?? I don't think so... So that puts me at 8 varieties. I’m starting to run out of space!

None of the newly planted rhizomes have sprouted yet. Hopefully that will happen during the next week or two. I’ll provide another update in mid-May to let you know how things are coming along.

Cascade & Columbus rhizomes purchased from my local homebrew shop

Mt. Hood, Sterling, and Zeus rhizomes (left to right)

2nd year Chinook

My rapidly expanding hop empire

Follow this blog on TwitterInstagramor Facebook

Pyramid Brewing Launches New Cans and Reveals Rebranding

All the cool kids are doing it—rebranding, that is. Name a brewery, and they've probably rebranded or refreshed their package designs in the past 18 months. Most recently in Portland, BridgePort Brewing Co. revealed their refreshed designs. In my humble opinion, I think BridgePort took a step backward with their new look. To be fair, design is largely a matter of personal taste. So to each, his or her own.

Yesterday, Pyramid Brewing Co, announced their rebranding, and I like what they've done. Their new labels have a clean unified look that showcases Pacific Northwest scenery. In addition, they revealed the launch of 12 oz. cans of Thunderhead IPA, Hefeweizen, Outburst Imperial IPA, and the new Outburst Citrus IPA. 

This brewery is underrated. I've been impressed by Pyramid's recent special releases. Interestingly, with the exception of Outburst Citrus IPA, Pyramid's flagship lineup has been largely unchanged for the past few years. This bucks the trend that has breweries rapidly retooling their lineups in response to consumers who are always clamoring for something new.  I may have to revisit some of Pyramid's old standbys...  For more details, check out the news release below.


Follow this blog on TwitterInstagramor Facebook

Pyramid Brewing Co. Reveals New Brand Experience that Inspires Beer Drinkers to “Find Your Pyramid”
New look illustrates brewing philosophy that celebrates passion for adventure and craft beer

PORTLAND  – Pyramid Brewing Co. today debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid’s year-round line-up, all-new packaging and revamped digital channels across its website and social media.

The new branding for each beer is pictographic and shares the story of its ingredients by paying homage to iconic Pacific Northwest (PNW) sceneries with a bold color aesthetic. For example, Outburst Imperial IPA’s new label art celebrates the iconic Mt. St. Helens near the brewery’s founding home in Kalama, Wash. and Hefeweizen celebrates classic Pacific Northwest scenery of a tree-lined mountain lake. The bottom of 6-pack carriers will have a call-out to fans to share their adventures with Pyramid. Whether exploring mountain lakes and coastal beaches, walking orchards in Hood River County Fruit Loop, smelling the aroma of hop fields in Yakima and Willamette Valleys, or sipping brews at Pyramid Alehouse before a baseball game, these scenes honor the region’s beautiful surroundings and represent Pyramid’s brand ideals of adventure, curiosity and discovery.

Pyramid Brewing Co. was founded in the PNW because of amazing resources like glacial water runoff and flavorful hop varieties produced in our two backyards of Yakima and Willamette Valleys. There is an incredible amount of inspiration to brew and enjoy craft beer, and after three decades of brewing some of the area’s favorite ales and lagers, Pyramid is a significant piece of many people’s favorite experiences.

Today, the craft beer industry is producing a lot of amazing beer, and it is harder to stand out on high-quality liquid alone. Recognizing this, Pyramid is embracing its legacy and original purpose to inspire adventure and exploration. This is evident in Pyramid’s evolving brewing philosophy and portfolio for current beer drinkers. Moreover, Pyramid is reaffirming its commitment to explore, celebrate and preserve the best of PNW ingredients and the land that produces them.

“Pyramid’s core element is celebrating life’s everyday adventures,” said General Manager Robert Rentsch. “We found that creating great beer is a given in today’s industry, but what’s next? For us, it is Pacific Northwest pride, seeking the best local ingredients and encouraging our consumers to enjoy their passions with craft beer. We are here to inspire those moments with fantastic beers worth sharing, and to introduce new styles of beer along the way.”

As part of the rebrand, Pyramid will release canned beers for Thunderhead IPA, Hefeweizen, Outburst Citrus IPA and Outburst Imperial IPA. These canned brews are ideal for PNW outdoor activites as they pack easier and chill faster. The novel Outburst Citrus IPA brewed with orange and tangerine peel debuts in 12 oz. cans and 22 oz. bottles. It’s big hop flavor is matched flawlessly by the tasty, aromatic, citrusy punch of the orange and tangerine peel.

“Inspired by the original Outburst recipe, Outburst Citrus IPA uses much of the same malts and hops to be mouth wateringly hoppy,” said Head Brewer Ryan Pappe. “We added orange and tangerine peel to augment the flavor profile with citrus fragrance. Outburst Citrus IPA is an excellent brew to get better acquainted with us when there is so much new to see, taste, smell and love about Pyramid!”  

Pyramid’s baseball favorite, Curve Ball Summer Blonde Ale, returns to the seasonal brew line-up with new label art that embeds Seattle’s skyline with classic baseball and stadium images into the design. This blonde ale is brewed with the grandstand atmosphere in mind to be bright, crisp and golden. Supremely satisfying and deeply quenching, Curve Ball is a grand slam for summer’s adventures inside and outside the stadium.

Adventures are planned and celebrated over great tasting beers. Pyramid Brewing Co. invites fans to share their adventures from across the Northwest by posting a photo with #FindYourPyramid. For more news and events, follow Pyramid Brewing Co. on Facebook, Instagram and Twitter at @pyramidbrew.

About Pyramid Brewing Co.
Born in the Pacific Northwest, Pyramid Brewing Co.’s year-round ales, seasonals and Brewer’s Reserve series are some of the PNW’s favorite brews. In 1984, Pyramid discovered a new way of crafting beer, bringing together adventure, friends and bold new flavors and innovation. Today, Pyramid shares this spirit through its craft beers, and breweries and alehouses in Seattle and Portland. To find your Pyramid, visit: www.pyramidbrew.com.